Chevy Showcases 2012 Sonic with Klout Partnership
for those unfamiliar, Klout can tell you how much social influence you exert online. Klout tracks one's online posts, friends, comments, etc. and analyzes those measurements to determine how influential that person may be. The company then takes these scores and awards its most significant members "Perks" that allows them to win free merchandise, prizes, and discounts. Chevrolet has partnered with Klout in the past; the Chevy Volt was promoted through the program in early Fall 2011, and has labeled it one of their "most successful campaigns to date."1 Recently, Chevrolet decided to extend its partnership with the company to promote its new 2012 Sonic.
The new Chevy/Klout campaign will be aimed at the same market the Chevrolet hopes to target with the 2012 Sonic, the Millennial generation. Carolin Probst-lyer, Manager of Digital Consumer engagement for Chevrolet explains, "Partnering with Klout allows us to reach this audience, encourage them to get behind the wheel of a Sonic and use social media to share their driving experiences."2 And what an experience they'll have! The Perk users reaching the appropriate level of social influence will receive is a three-day vehicle loan of the new Sonic granted between Nov. 11 and Dec. 14. After their test-drive, users are urged to share online about their experiences and, therefore, further influence their peers.
The 2012 Chevrolet Sonic brings a fresh model name to the Chevy franchise (replacing the Aveo) along with top-notch safety features including: ten air bags, a roomy interior, a quiet ride, and a refined nature. It generously offers remote keyless entry, air conditioning, and alloy wheels on all models and starts fairly-well equipped at only $15,000. Fully loaded, it's still under the $20k mark, which is a fantastic deal. It's sure to provide a wonderful 3+ days to the lucky Klout "winners," who will likelydecide to keep it around for much longer.
Interested in seeing this up-and-comer for yourself? Visit Felix Chevrolet today at 3330 S Figueroa Street; you'll quickly see what all of the "fuss" is about. Or, if you can't get away from your social networking in the attempt to win your own three-day test-drive, explore the 2012 Chevy Sonic right now!