Enthusiasts already know that the 2012 Chevrolet Cruze is smartly designed, fuel efficient, and very safe. But did you also know that this car is also musically inclined? The 2012 Chevrolet Cruze will be rolling down the red carpet at this year's 2012 Billboard Music Awards.
Located in Las Vegas, the popular event honors music artists and bands that have achieved chart-topping performances over the past year. As an official sponsor of the event, Chevrolet will show off the Chevy Cruze alongside some of the country's greatest musicians. In addition to its appearance at the actual awards show, the automaker is hosting a creative competition to provide one lucky musician with the gig of his or her life. Called, "Cruze-ing to Vegas," the battle-of-the-bands contest is sending six finalists to Las Vegas to compete for a spot performing at the Billboard Music Awards in May.
Of course, in order to travel to the bright-lights city, participants will need a solid ride. Fortunately, Chevrolet is supplying each musician with a brand-new 2012 Chevrolet Cruze for the task. Along the way, each act will perform smaller gigs and build up anticipation for the Chevy-sponsored event.
In regards to the automaker's inspiration behind the contest, Kevin Mayer, Chevrolet Advertising Manager, notes, "Many of today's superstars got their start driving from gig to gig. 'Cruze-ing to Las Vegas' helps our six finalists make that journey to stardom in style."1
Whether you're planning on tuning in to the Billboard Music Awards or not, Felix Chevrolet encourages you to follow Chevrolet as it paves the way to Vegas. Also, don't forget to stop by 3330 S Figueroa Street at any point in time to check out our celeb-worthy selection of new Chevrolet vehicles.