Felix Chevrolet

Chevy put the first 427 big-block engine into their famous Corvette back in 1966, and a legend was born thereafter. By the 70s, fuel-efficiency became the favor over power for consumers, and the 427 engine was dropped from the lineup. However, to this day, 427 convertibles from the 1966 to 1969 model years are some of the most valuable Corvettes every produced. And in those four years, the Corvette set a new benchmark for performance…

Imagine if the engine powering your car had a nameplate attached to it that said it was assembled by you. That would be pretty neat, wouldn't it? Well, thanks to Chevrolet, that's absolutely possible. And the first enthusiast to participate in the GM Crate Engine Build Experience recently walked out of the facility with a one-of-a-kind, hand-built LS7 crate engine. And yes, he built it himself.

"Building an engine is a time-honored tradition…

The long-awaited Chevy Sonic RS made its first appearance at the North American International Auto Show (NAIAS) in Detroit, alongside two concepts that hint at not just the future of Chevrolet, but the future of American driving. After spending the year surveying the youngest drivers in the country, Chevy designed two fuel-efficient, feature-loaded, sharp-looking concepts; either of which Felix Chevrolet would be happy to see go into production.

The fiercer looking of the two, the…

Consumer Reports' studies are one of car-buyers' foremost pre-buy research references. Makes sense...After all, people in the market for a new car don't just want to know what the dealer and automaker think about the models in which they're interested. They want the unbiased perspective of fellow consumers who have actually purchased the vehicles and driven them on a regular basis. Often times, Consumer Reports' studies are broken down by vehicle segment…

Helping U.S. troops and veterans is not a new initiative for the American Automaker, Chevrolet.  Service members seeking a new Chevrolet have long been granted the GM Military Discount. And, in 2009, Chevrolet joined forces with not only Cell Phones for Soldiers (a program aimed at collecting millions-of-dollars worth of used cell phones at dealerships so that troops can call home and talk with their families), but also the Travis Manion Foundation (a group…

for those unfamiliar, Klout can tell you how much social influence you exert online. Klout tracks one's online posts, friends, comments, etc. and analyzes those measurements to determine how influential that person may be. The company then takes these scores and awards its most significant members "Perks" that allows them to win free merchandise, prizes, and discounts. Chevrolet has partnered with Klout in the past; the Chevy Volt was promoted through the program in…

Many of us can recall planting trees on Earth Day as kids. A few of us might even carry on this tradition today. But, the truth of the matter is, between working; working out; and meeting obligations to family, friends and loved ones, many of us do not. It's too bad, too. For, while we often see trees merely as bark, trunks, branches and needles or leaves - they serve as one of the world…

There's a lot of hype surrounding the Chevrolet Volt plug-in hybrid. And, why shouldn't there be? It was, after all the first plug-in hybrid ever to hit markets. That said. Consumer interest and hoards of attention from the media aren't exactly translating into the most impressive sales numbers.

Chevy isn't all that surprised.  After all, the technology is still new. And, the starting price of the venerable Volt plug-in hybrid  is…

The all-new Chevrolet Colorado recently launched in Thailand. After receiving better-than-expected feedback, the American automaker has decided to also bring a variant to the U.S.

At the beginning of the South East Asian kick-off, Chris Perry, VP, Global Marketing & Strategy, Chevrolet, reported, "The new Chevrolet Colorado is generating a lot of excitement...We think the design, capability and fuel efficiency of the new Colorado will make it attractive to U.S. customers."¹

The…

This November, the Chevy brand turns one-hundred. That gives the logo nearly a century of exposure.

This long heritage makes us think "Chevy" every time we see the bowtie and of the bowtie when we see the brand's name spelled out. That said, most people don't have any idea how the logo came to be. Given we're fast approaching Chevy's official b-day, we thought it'd be nice to offer a…